Fiona Has Initiated a Project to Establish a Company Website

Multiple Choice

Fiona has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors, post-purchase evaluations, lifestyles, and future expectations for service. Fiona plans to use the Internet for ______.

A) market segmentation
B) relationship marketing
C) organization marketing
D) end-use segmentation