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    Business
  3. Study Set
    Contemporary Business Study Set 2
  4. Exam
    Exam 12: Product and Distribution Strategies
  5. Question
    A Consumer Who Is at the Stage of Brand Insistence
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A Consumer Who Is at the Stage of Brand Insistence

Question 212

Question 212

True/False

A consumer who is at the stage of brand insistence will buy a competing brand only if his or her preferred brand is unavailable.

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