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    Exam 12: Product and Distribution Strategies
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    A Bundle of Physical, Service, and Symbolic Attributes Designed to Satisfy
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A Bundle of Physical, Service, and Symbolic Attributes Designed to Satisfy

Question 66

Question 66

Multiple Choice

A bundle of physical, service, and symbolic attributes designed to satisfy customer wants is called ______.


A) the marketing mix
B) packaging
C) a product
D) a brand name

Correct Answer:

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