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Complete the Following Using the Terms Listed Below

Question 20

Multiple Choice

Complete the following using the terms listed below.
-______ is the ultimate degree in brand loyalty, in which the consumer will accept no substitute for a preferred brand.


A) marketing intermediary
B) test marketing
C) brand insistence
D) product life cycle
E) brand name
F) wholesaler
G) family brand
H) product line
I) convenience products
J) product line.
K) wheel of retailing
L) logistics

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