Cocina Mas Fina Makes All Its Menu Items from Scratch

Multiple Choice

Cocina Mas Fina makes all its menu items from scratch and uses authentic Mexican herbs in its dishes. As a result of the restaurant's focus on using specialty ingredients, prices are 75 percent higher than the competition's. Cocina Mas Fina knows ______.

A) the higher the price, the better its perceived quality
B) people always pay more for items that are unfamiliar to them
C) people think that the competition's food is priced too low
D) experience has taught consumers to ignore prices