Instruction 15-2
Many Companies Use Well-Known Celebrities as Spokespersons in Their

Multiple Choice

Instruction 15-2
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below.
$$\begin{array} { | l | c | c | } \hline & \text { Male Celebrity } & \text { Female Celebrity } \\\hline \text { Identified product } & 41 & 61 \\\hline \text { Could not identify } & 109 & 89 \\\hline\end{array}$$
-Referring to Instruction 15-2,which test would you use to properly analyse the data in this experiment?

A) ?² test for variance.
B) ?² test for independence.
C) ?² test for differences among more than two proportions.
D) None of the above.