Multiple Choice
A marketing research analyst needs to assess the effectiveness of a new television advertisement.To collect appropriate data,she has provided a questionnaire instrument that can be answered electronically.Which of the 4 methods of data collection is she using?
A) Data distributed by an organisation or an individual.
B) A survey.
C) A designed experiment.
D) An observational study.
Correct Answer:
Verified
Correct Answer:
Verified
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