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    Strategic Management Study Set 4
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    Exam 7: Developing Corporate Strategy
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    When a Firm Achieves Economies of Scope Across Its Portfolio
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When a Firm Achieves Economies of Scope Across Its Portfolio

Question 25

Question 25

Multiple Choice

When a firm achieves economies of scope across its portfolio by bundling two outlets in a single facility, it is using ________ store strategy.


A) vertical
B) multibrand
C) horizontal
D) complementary

Correct Answer:

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