A First-Mover Advantage Is Valuable Under All of the Conditions

Multiple Choice

A first-mover advantage is valuable under all of the conditions except ________.

A) a firm achieves an absolute cost advantage in terms of scale or scope
B) the scale of a firm's first move makes imitation unlikely
C) first-time customers may move freely among competing products because of new product preferences
D) a firm's image and reputation advantages are hard to imitate at a later date