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    Strategic Management Study Set 4
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    Exam 4: Exploring the External Environment: Macro Industry and Dynamics
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    Several Factors Influence the Threat from New Entrants Including Economies
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Several Factors Influence the Threat from New Entrants Including Economies

Question 102

Question 102

Multiple Choice

Several factors influence the threat from new entrants including economies of scale, brand identity, and ________.


A) switching costs
B) buyer volume
C) price sensitivity
D) supplier concentration

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