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    Strategic Management Study Set 4
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    Exam 4: Exploring the External Environment: Macro Industry and Dynamics
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    Using the Five-Forces Model, Explain Why Coke and Pepsi Both
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Using the Five-Forces Model, Explain Why Coke and Pepsi Both

Question 47

Question 47

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Using the five-forces model, explain why Coke and Pepsi both entered the bottling industry.

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The bottlers represent the buyer industr...

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