Which of the Following Strategy Components Was Most Helpful for Under

Multiple Choice

Which of the following strategy components was most helpful for Under Armour's early success in the sports apparel industry?

A) The company started in two market segments, t-shirts and footwear, at the same time.
B) The company's first t-shirt product was highly differentiated from existing products.
C) Instead of starting with the U.S. domestic market, the company began its sales effort in Europe.
D) The company increased sales by offering t-shirts at lower prices than the competition.