Qualitative Interviews Can Be Conducted in Different Ways

Multiple Choice

Qualitative interviews can be conducted in different ways. Three general types of interview schedules are structured, semi-structured, and unstructured. Most surveys use structured interview schedules. Interviews become more natural, in-depth, and exploratory as you move toward unstructured interviewing. The type of interview schedule selected depends on the objective of the study - testing a specific concept, being guided by existing theory, or doing an exploratory study. _____ is the best for an exploratory study where a theory may be generated.

A) Structured interviewing
B) Unstructured interviewing
C) Semi-structured interviewing
D) Focus group interviewing