Multiple Choice
Which of the following is NOT a common criterion for evaluating creative using the managerial approach?
A) Is the ad misleading?
B) Will be ad generate sales?
C) Should the ad be researched?
D) Does the ad communicate the creative objectives?
E) Is the ad memorable?
Correct Answer:
Verified
Correct Answer:
Verified
Q80: Primary research is the process of collecting
Q81: Explain some of the common methods for
Q82: An organization's desire to remain competitive and
Q83: Online surveys offer quick results at a
Q84: The best way to measure and evaluate
Q85: Eye-movement camera tests, pupilometer tests, and a
Q87: What is experimental research? Give an example
Q88: Discuss the four primary means of contacting
Q89: Physiological-response testing is popular with researchers because<br>A)
Q90: Describe how opinion-measure testing can be used