When Kraft Wanted to Celebrate the Hundredth Anniversary of the Oreo

Multiple Choice

When Kraft wanted to celebrate the hundredth anniversary of the Oreo cookie it engaged social media, held events, such as flash mobs and concerts, so the press took notice on a global scale. The result is an example of the good use of

A) public affairs.
B) mass media.
C) publicity.
D) advertising.
E) corporate advertising.