Multiple Choice
The goal of public relations is media exposure. Media exposure can be measured in terms of __________, or the number of times an item was potentially seen.
A) gross rating points
B) gross impressions
C) ad clicks
D) sales volume
E) ad views
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: As there is an implied endorsement by
Q2: What role does public relations play in
Q4: BMW experimented with _ when it partnered
Q5: If an organization does not have anything
Q6: What is a press release and how
Q7: In the _ sector, public relations helps
Q8: What is a borrowed-interest strategy? What is
Q9: Given the squeeze on marketing budgets, how
Q10: If Procter & Gamble were putting together
Q11: What must a company think about prior