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    Integrated Marketing
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    Exam 9: Public Relations
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    In Terms of Measurement of Public Relations, Outcomes Measure Attitude
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In Terms of Measurement of Public Relations, Outcomes Measure Attitude

Question 25

Question 25

Multiple Choice

In terms of measurement of public relations, outcomes measure attitude and __________ change.


A) sales
B) outcome
C) target market
D) emotional
E) behavioural

Correct Answer:

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