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    Integrated Marketing
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    Exam 3: Branding Strategy
  5. Question
    The Image That Marketers Desire a Brand to Have in the Minds
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The Image That Marketers Desire a Brand to Have in the Minds

Question 30

Question 30

Multiple Choice

The image that marketers desire a brand to have in the minds of consumers is called


A) brand equity.
B) imaging.
C) advertising.
D) brand positioning.
E) brand loyalty.

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