Multiple Choice
PineSol recently ran an advertisement which demonstrated a housewife cleaning a floor using both PineSol and Mr. Clean (a competitive brand) . The PineSol half of the floor was much cleaner, with less work. This illustrates
A) head-on positioning.
B) competitive positioning.
C) image positioning.
D) leadership positioning.
E) value positioning.
Correct Answer:
Verified
Correct Answer:
Verified
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