Multiple Choice
The automobile industry uses psychographic information to develop campaigns using emotional appeal techniques and vivid imagery. This is an example of
A) price positioning.
B) head-on positioning.
C) delivery positioning.
D) channel positioning.
E) lifestyle positioning.
Correct Answer:
Verified
Correct Answer:
Verified
Q13: In this step of building the brand,
Q14: For durable goods, like cars and computers,
Q15: An attribute is a descriptive feature of
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Q17: A _ positioning strategy communicates meaningful attributes
Q19: Describe the elements that influence brand choices
Q20: The value a customer derives from a
Q21: The primary attributes and benefits that a
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