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  3. Study Set
    Integrated Marketing
  4. Exam
    Exam 3: Branding Strategy
  5. Question
    The Use of Psychographic Information Is Particularly Important for __________
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The Use of Psychographic Information Is Particularly Important for __________

Question 39

Question 39

Multiple Choice

The use of psychographic information is particularly important for __________ positioning strategies.


A) head-on
B) lifestyle
C) brand leadership
D) innovation
E) value

Correct Answer:

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