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Packaging Can Play a Key Role in Differentiating a Product

Question 68

Multiple Choice

Packaging can play a key role in differentiating a product. Dishwashing detergent in tablet form, no-drip spouts on laundry detergent, resealed shredded cheese, are all examples of


A) being environmentally friendly.
B) brand equity.
C) marketing the product.
D) providing convenience.
E) protecting the product.

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