To Differentiate Between the Various Market Segments,the Firm Must

Multiple Choice

To differentiate between the various market segments,the firm must

A) create barriers by identifying product or service attributes that the segments value differently.
B) eliminate barriers that identify product or service attributes that the segments value differently.
C) negotiate separately with different market segments that value product or service attributes differently.
D) develop pricing structures based on the volume of various product or service attributes.