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Refer to the Scenario Below to Answer the Following Questions

Question 14

Multiple Choice

Refer to the scenario below to answer the following questions.
Breakeven Analysis at MRI (Scenario)
Mike has just been hired as a sales manager at Mobile Research Inc. (MRI) , makers of the popular Blueberry wireless phone. At his first management briefing, Mike is informed that the company is losing money, despite the immense popularity of the Blueberry phone. He learns that the company is facing intense competition from its main rival, Mandarin Communications, makers of the M-Phone. The M-Phone has the same popular features as the Blueberry and sells for $40 less. When Mike asked about the cost structure for the Blueberry he was informed that the selling price is $200, variable costs are $120, and total fixed costs are $800,000 per month.
-If MRI decided to match the selling price of the M-Phone, how many Blueberry phones would they have to sell in a month in order to break even?


A) 12,000
B) 16,000
C) 20,000
D) 24,000
E) 30,000

Correct Answer:

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