Multiple Choice
Cadbury Schweppes PLC is a large beverage and candy producer based in London, England. They distribute many well-known brands in Canada, and trust their Canadian managers to make key decisions about what's best for the Canadian market. Cadbury Schweppes's global perspective is best described as __________.
A) parochialistic
B) ethnocentric
C) polycentric
D) geocentric
E) nationalistic
Correct Answer:
Verified
Correct Answer:
Verified
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