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Refer to the Scenario Below to Answer the Following Questions

Question 79

Multiple Choice

Refer to the scenario below to answer the following questions.
International Entrepreneurs (Scenario)
Jennifer and James have formed an entrepreneurial venture to develop software for banks and other financial institutions. Their company is growing, but in looking for opportunities in the future, they decide to explore international operations.
-Jennifer and James decide to allow a company in Hong Kong to use the rights to their software, its brand name, and product specifications in return for a fee based on sales. This agreement best illustrates which of the following international expansion strategies?


A) global sourcing
B) export alliance
C) licensing
D) foreign subsidiary
E) joint venture

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