The Values Statement of Friendly Airlines Emphasizes the Importance of Serving

Multiple Choice

The values statement of Friendly Airlines emphasizes the importance of serving customers in a friendly, helpful, and caring manner. These values are reflected in its advertising slogan, "You're flying with friends at Friendly Airlines." This illustrates which purpose of shared organizational values?

A) Guide managers' decisions and actions.
B) Shape employee behaviour.
C) Influence marketing efforts.
D) Build team spirit.
E) Create internal harmony.