The Values Statement of Reliable Airlines Emphasizes the Importance of Customer

Multiple Choice

The values statement of Reliable Airlines emphasizes the importance of customer safety. After a difficult year of losses, the company president asked managers to reduce costs in marketing, payroll, and all other areas except maintenance, stating, "We can tighten our belts in every other area, but we will never scrimp on safety. In this business, if you are not safe, you don't have an airline." This illustrates which purpose of shared organizational values?

A) Guide managers' decisions and actions.
B) Shape employee behaviour.
C) Influence marketing efforts.
D) Build team spirit.
E) Create internal harmony.