Over the Last Century, the Campbell Soup Company Has Expanded

Multiple Choice

Over the last century, the Campbell Soup Company has expanded by acquiring other packaged consumer food companies such as Pace, V8, Pepperidge Farms, Swanson, and Godiva Chocolatiers. Campbell was pursuing which corporate strategy?

A) backward vertical integration
B) forward vertical integration
C) related diversification
D) unrelated diversification
E) horizontal integration