Multiple Choice
The global leader in the cigarette lighter business is French company BIC, but the market is expected to decline in coming years as fewer people take up smoking. Realizing these factors, Gillette decided to sell its Cricket lighter division to Swedish Match. According to the BCG matrix, Gillette viewed Cricket as a __________.
A) question mark
B) sleeping giant
C) cash cow
D) dog
E) star
Correct Answer:
Verified
Correct Answer:
Verified
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