BIC Is the World's Largest Producer of Ballpoint Pens

Multiple Choice

BIC is the world's largest producer of ballpoint pens. The market for ballpoint pens remains steady, but prospects for future growth are limited as new innovations in writing technology are expected to emerge. According to the BCG matrix, ballpoint pens are a __________ for BIC.

A) question mark
B) sleeping giant
C) cash cow
D) star
E) white elephant