Multiple Choice
The AFV (Alternative Fuel Vehicle) division of General Motors produces gas-electric hybrids and other automobiles that run on ethanol, natural gas, and hydrogen. While current market share is small, GM is anticipating dramatic growth in the next few years as demand for alternative fuel vehicles skyrockets. Using the BCG matrix, GM would classify the AFV division as a __________.
A) question mark
B) sleeping giant
C) cash cow
D) star
E) dog
Correct Answer:
Verified
Correct Answer:
Verified
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