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Appliance Maker Maytag States That Its Products Are So Reliable

Question 42

Multiple Choice

Appliance maker Maytag states that its products are so reliable that its customers may never need a service call. For nearly 40 years, it has promoted this claim in advertisements featuring the legendary "Lonely Maytag Repairman." Which of the following is the primary source of Maytag's competitive advantage?


A) cost leadership
B) differentiation
C) focus
D) retrenchment
E) diversification

Correct Answer:

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