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    Exam 7: Product Design and Development
  5. Question
    A _____ Is a Narrowly Defined Group of Potential Customers
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A _____ Is a Narrowly Defined Group of Potential Customers

Question 104

Question 104

Multiple Choice

A _____ is a narrowly defined group of potential customers with a fairly specific set of needs.


A) market segment
B) niche
C) market share
D) concentrated market

Correct Answer:

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