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    Principles of Marketing Study Set 2
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    Exam 18: Creating Competitive Advantage
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    A Company Can Become So Competitor-Centred That It Loses Its
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A Company Can Become So Competitor-Centred That It Loses Its

Question 18

Question 18

True/False

A company can become so competitor-centred that it loses its even more important focus on maintaining profitable customer relationships.

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