Multiple Choice
Most companies are started by individuals who live by their wits.They visualize an opportunity,construct flexible strategies on the backs of envelopes,and knock on every door to gain attention.What stage in marketing strategy are these individuals in?
A) Exponential marketing
B) Formulated marketing
C) Entrepreneurial marketing
D) Intrepreneurial marketing
E) Innovative marketing
Correct Answer:

Verified
Correct Answer:
Verified
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