Gary Hirshberg of Stonyfield Farm Yogurt Company Stated That "Companies

Multiple Choice

Gary Hirshberg of Stonyfield Farm yogurt company stated that "companies can do better with less advertising,less marketing research,more guerrilla marketing,and more acting from the gut." At this point,Hirshberg was following which marketing strategy?

A) Formulated marketing
B) Dntrepreneurial marketing
C) Innovative marketing
D) Exponential marketing
E) Intrepreneurial marketing