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  3. Study Set
    Principles of Marketing Study Set 2
  4. Exam
    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    Because of Its Association with Somewhat Questionable Pitches and Get-Rich-Quick
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Because of Its Association with Somewhat Questionable Pitches and Get-Rich-Quick

Question 69

Question 69

True/False

Because of its association with somewhat questionable pitches and get-rich-quick schemes,direct-response television is becoming less popular than traditional broadcast and cable advertising.

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