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    Principles of Marketing Study Set 2
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    You Are Looking Up Airline Schedules on the Internet
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You Are Looking Up Airline Schedules on the Internet

Question 77

Question 77

Short Answer

You are looking up airline schedules on the Internet.A bar at the top of the screen reads,"Stay at Holiday Inn and get a 25 percent discount!" This is a(n)________.

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