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If Tim Wants to Adopt the Strategy of Informative Advertising

Question 89

Multiple Choice

If Tim wants to adopt the strategy of informative advertising for his bakery,which of the following would be the best objective?


A) Build brand preference
B) Suggest new uses for a product
C) Encourage customers to switch brands
D) Change customer perceptions of brand value
E) Keep brand in customer minds during off-seasons

Correct Answer:

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