Multiple Choice
Which of the following are the three characteristics of an advertising appeal?
A) Engaging, informative, and stylish
B) Trendy, compelling, and appealing
C) Meaningful, believable, and distinctive
D) Unique, emotional, and entertaining
E) Humorous, memorable, and interesting
Correct Answer:

Verified
Correct Answer:
Verified
Q109: How can consumer-generated ads benefit companies and
Q110: News conferences,press tours,and grand openings are examples
Q111: Developing an effective message strategy begins with
Q112: When does a marketer use a comparative
Q113: Scheduling ads unevenly,which is called _,builds awareness
Q115: One way to measure the _ effects
Q116: Return on advertising investment is using the
Q117: Companies are doing less _ and more
Q118: Sales and profit effects of advertising are
Q119: What are the three characteristics of advertising