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    Principles of Marketing Study Set 2
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    Exam 15: Advertising and Public Relations
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    Bob's Bait and Tackle Wants to Increase the Percentage of People
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Bob's Bait and Tackle Wants to Increase the Percentage of People

Question 72

Question 72

Short Answer

Bob's Bait and Tackle wants to increase the percentage of people in the target market who are exposed to its ad campaign during a given period of time.Bob wants to increase his _________.

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