Multiple Choice
What is a hot issue facing today's advertisers?
A) Determining the favourite media for all demographics
B) Measuring advertising's effectiveness and the return on advertising investment
C) Estimating the overall costs of an advertising campaign
D) Managing advertising campaigns on tight budgets
E) Calculating the communication effects of an ad campaign
Correct Answer:
Verified
Correct Answer:
Verified
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Q5: Unless ads provide information that is interesting,useful,or
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