Why Is Public Relations Often Overlooked as a Tool for Supporting

Multiple Choice

Why is public relations often overlooked as a tool for supporting product marketing objectives?

A) Public relations departments are typically small divisions within corporations.
B) The time and costs associated with public relations can be prohibitive.
C) Public relations specialists lack the skills necessary to work with marketing experts.
D) Many public relations professionals see their jobs as simply communicating, not necessarily brand building.
E) The public relations department only wants to handle stockholders, employees, and government officials.