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    Principles of Marketing Study Set 2
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    Exam 12: Marketing Channels: Delivering Customer Value
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    Because Distribution Activities Involve Strong Trade-Offs,decisions by Different Functions Must
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Because Distribution Activities Involve Strong Trade-Offs,decisions by Different Functions Must

Question 73

Question 73

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Because distribution activities involve strong trade-offs,decisions by different functions must be coordinated to achieve better overall logistics performance.

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