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    Principles of Marketing Study Set 2
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    Exam 12: Marketing Channels: Delivering Customer Value
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    Leadership Is Assumed Through the Size and Power of One
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Leadership Is Assumed Through the Size and Power of One

Question 64

Question 64

Short Answer

Leadership is assumed through the size and power of one or a few dominant channel members in a(n)___________ rather than common ownership or contractual ties.

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