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    Principles of Marketing Study Set 2
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    Exam 12: Marketing Channels: Delivering Customer Value
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    The Major Disadvantage of a Multichannel System Is That It
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The Major Disadvantage of a Multichannel System Is That It

Question 58

Question 58

Short Answer

The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.

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