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    Principles of Marketing Study Set 2
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    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    When Determining the Number of Channel Members to Use at Each
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When Determining the Number of Channel Members to Use at Each

Question 124

Question 124

Short Answer

When determining the number of channel members to use at each level,three strategies are available: intensive,exclusive,and ________ distribution.

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