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    Exam 10: New-Product Development and Product Life-Cycle Strategies
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    Blair Housewares Wants to Add New Lines of Products to Its
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Blair Housewares Wants to Add New Lines of Products to Its

Question 91

Question 91

True/False

Blair Housewares wants to add new lines of products to its 46-store chain.Managers are correct in believing that the purpose of idea generation is to create a few ideas and that the purpose of succeeding stages is to increase that number.

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