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    Principles of Marketing Study Set 2
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    Exam 10: New-Product Development and Product Life-Cycle Strategies
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    Sequential Product Development Has the Advantage of Not Only Being
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Sequential Product Development Has the Advantage of Not Only Being

Question 118

Question 118

True/False

Sequential product development has the advantage of not only being a team-oriented approach,but it is also faster in bringing products to market.

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